TAG | fitness
Marketing. ACAC’s marketing methods include word-of-mouth, community partners, posters, mailing and cheerleaders. Community partners post fliers and spread the word about the program, and ACAC is continually putting up posters in its facilities to let members know what’s going on. (more…)
And the fact that these programs do retain members can add a lot to your bottom line, according to Neil Spruce, president of Apex Fitness, a software company based in Westlake Village, Calif. “Renewal is the most important result you’re going to see from implementing this type of system. (more…)
At a previous IHRSA (International Health, Racquet & Sportsclub Association) conference, Grant Gamble, COO of ACAC Fitness and Wellness Centers in Charlottesville, Va., was struck by something said in one of the seminars he attended. The speaker, a “Wall Street-type guy,” said that 50 percent of a club’s revenue should come from peripheral profit centers. (more…)
Nutrition software can add value to your membership and to your bottom line.
Consumers, as a whole, are an odd bunch. While they like convenience and automation, they crave individualized attention. And while they long to be taken care of, they want to be educated about how to take care of themselves. (more…)
What is up with all the lawsuits these days? Let’s take a look at just a few of the cases in the health club industry this year. A member finishes playing tennis and as he is leaving to get in his car, he trips and falls on the sidewalk, sprains his wrist and breaks two of his fingers — settlement: $158,000 (not enough lighting on the pathway). (more…)
Weigh yourself Friday morning, not Monday morning. Restaurant meals or deli sandwiches that you have on the weekend have more sodium than you might have in a home cooked meal, so Monday may reflect this. (more…)